Bartram's Southampton studio at 9 Oxford was previously the premises of photographer John Beer from the early 1860s until his retirement around 1880. Bartram's studio at 9 Oxford St ran for a short time, either intermediately after John Beer retired, or just before E.Mentor began working from the studio. In the early to mid 1880s 9 Oxford St was a hotel and then a restaurant. From the 1890s to the early 1900s 9 Oxford St was the studio of E. Mentor and Co. At various times Bartram also had studios in Portsmouth and the Isle of Wight. Sometimes known as Lionel, and other times William, Bartram moved around extensively and turned his hand to several trades. The 1889 Portsmouth directory listed 2 businesses for Lionel Bartram in Commercial Road, Landport:- a house agency at number 314, and photographic artist studio at 305. In 1895 the studio at 305 was still listed.
In 1901 Bartram and family were in Sittingbourne, Kent and Lionel was a hotel proprietor. The family were in Sittingbourne until 1903 at least, when his youngest son's birth was recorded there. Then in 1911 the census recorded Lionel Bartram, showman 'Wonderland', living with his family in Blackpool. Blackpool provided many entertainment venues including variety halls, a circus, ball rooms and theatres, and the town was known as 'The Wonderland of the North'.
William Lionel Bartram died in Worle, Somerset in 1928.